Media Monitoring Officer

Job Purpose

The Media Monitoring Officer is responsible for monitoring media coverage, gathering relevant information, tracking industry developments and identifying communication opportunities to support the firm's marketing, communications and business development objectives.

The role involves researching, analysing and reporting on relevant media content, online discussions and industry news, while monitoring communications from Grant Thornton member firms worldwide to identify insights and content opportunities relevant to the local market.

Key Responsibilities

• Monitor newspapers, business magazines, radio stations, online publications and other relevant media channels.

• Track media coverage, articles, interviews and public announcements relevant to the firm and its areas of activity.

• Monitor relevant industry developments, market trends and business news.

• Identify relevant content, industry insights and communication opportunities for the firm's website, social media platforms and other communication channels.

• Monitor online conversations, social media mentions, comments and audience engagement.

• Identify potential topics, media opportunities and relevant subjects for publication.

• Maintain an organised database of media coverage, articles, publications and source references.

• Prepare regular media monitoring reports, summaries and dashboards highlighting key findings and emerging trends.

• Analyse information gathered and provide relevant insights and recommendations to support the firm's marketing and communications activities.

• Identify potential reputational risks and escalate sensitive or significant media coverage to the Marketing & Communications Manager.

• Liaise with internal stakeholders to identify relevant information, content opportunities and areas requiring further attention.

• Perform other related duties as required to support the objectives of the Marketing & Communications department.

Qualifications and Experience

• A degree or diploma in Marketing, Communications, Journalism, Media Studies, Public Relations or a related field.

• Previous experience in media monitoring, research, communications or a similar role would be an advantage.

• Good understanding of traditional and digital media channels.

• Excellent written and verbal communication skills in English and French.

• Proficiency in Microsoft Office, particularly Word, Excel and PowerPoint.

• Familiarity with digital research tools, AI tools, social media platforms and media monitoring tools would be an advantage.

Skills and Competencies

• Strong research and analytical skills.

• Excellent written communication and summarisation skills.

• Attention to detail and accuracy.

• Good organisational and time-management skills.

• Ability to identify relevant information and emerging trends.

• Proactive approach to research and information gathering.

• Ability to prepare clear, concise and structured reports.

• Professional discretion and respect for confidentiality.

• Ability to work independently and collaboratively within a team.

Confidentiality and Professional Standards

The Media Monitoring Officer must ensure that all monitoring, reporting and information-sharing activities comply with the firm's internal policies, confidentiality requirements and brand guidelines.

All findings must be supported by reliable sources, and any sensitive information or potential reputational risks must be escalated to the Marketing & Communications Manager. External communications and publications must follow the firm's established approval procedures.